Level up your skills with marketing courses

Marketing never stands still. From new social media algorithms to AI-driven tools, there’s always something fresh to learn. If you’ve been thinking about expanding your marketing toolkit, or you're just dipping your toes into the field, there are plenty of flexible, affordable and fun ways to get started.

When it comes to learning here's a few ways I've levelled up my marketing skills and knowledge:

🎓 New Skills Academy

If you’re looking for a structured but accessible way to boost your marketing knowledge, New Skills Academy is a great starting point. With a wide range of online courses, you can explore everything from digital marketing basics to specialist areas like SEO, social media strategy, or email marketing. These courses are self-paced, so you can learn at your own rhythm – whether that’s an hour in the evening or a weekend deep dive. Perfect if you’re juggling work, family or other commitments.

📚 Books and Audiobooks

Not all learning has to be screen-based. Preloved marketing books are easy to find through World of Books (better for your bank balance and the planet). Classics like Seth Godin’s work or more practical guides on branding and digital ads are always worth picking up. If reading doesn’t fit into your schedule, try Audible. You can listen to insightful books while you walk, commute or even do the dishes. It’s a really good way to absorb new ideas without carving out extra time.

📰 Blogs, LinkedIn Newsletters and Subscriptions

For bite-sized insights that keep you up to date, newsletters are a goldmine. Marketing blogs and LinkedIn newsletters bring fresh tips, case studies, and industry trends straight to you. Some newsletters take just five minutes to read but leave you with an idea you can immediately apply to your business or role. Subscribing to a few key voices means you can stay in the loop without feeling overwhelmed.

💻 LinkedIn Learning

If you’re already on LinkedIn, you’ve probably spotted LinkedIn Learning. It’s a good resource for professionals who want practical, real-world marketing training. With thousands of expert-led courses (often taught by people actually working in the field), it’s a smart way to stay current and expand your skillset. Pro tip: many employers offer LinkedIn Learning for free, so check if it’s included in your workplace benefits before paying for it yourself.

Keep Learning and Keep Growing

Trying something new doesn’t have to mean a huge commitment, it can be as simple as downloading a free newsletter, listening to a chapter of a marketing audiobook or enrolling in a short online course. The important thing is to keep exploring. Marketing is an evolving field, and every new skill you pick up will not only make you more knowledgeable but also more adaptable.